Saturday, July 5, 2008

Who gets it?


Mercedes launched this site:



Which looks surprisingly like the amazing work done by the photographer, Alexandre Duret-Lutz, entitled "Wee Planets":




The similarity between the two styles is striking. So this lead me to try to understand the creative commons alternative copyright license that Alexandre chose for his artwork. This alternative copyright allows others to reproduce or make derivatives of your artwork, even for commercial purposes. From what I can understand, the "share alike" option selected by Alexandre for his images entails that "You allow others to distribute derivative works only under a license identical to the license that governs your work." Somehow I don't see Mercedes, and the company they hired for the site, Syzygy AG, being too happy about other people using their work in the same way they used Alexandre's.

So, the question I posit today: If an artist falls into the market and no one hears is name, does anyone know he landed? Or does the market just steal his paycheck and run away?

Alternatively, there's Michael Jackson's take on the situation: "Good artists borrow. Great artists steal." I'd argue that Alexandre did it better the first time.

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